Patrick Murray - personal blog 6

Patrick Murray

1) My purpose for reading the article, "Rhetoric of the Image" by Roland Barthes, is mainly because it was assigned to me as a homework assignment.

2) My learning objectives for reading the article are basically to just learn more on how "images" became known as "images", and to understand better maybe the different categories of certain images.

3) My performance criteria will let me know I have read successfully when I can summarize the article in a detailed manner. Also when I can answer questions one might have regarding the article.

4) I expect to spend about twenty to thirty minutes reading this article.

5) Key vocab words that I learned as a result of reading this article are:
    Connoted-The young man had connoted to his father that he was in trouble.
    Denoted-The cop had denoted to the pedestrian that the traffic light was red.
    Linguistic-The woman they had for the job interview was multi linguistic.

6) The outline of this article is almost in a book format, its almost as if there are different chapters for different subjects.

7) As I quick read, I am asking myself what exactly it is that I am reading. I want to know about the purpose of the article as well as what I can use the information I learn for. As I read more in depth about the imagery and how it began, it got me thinking about other things in media like genres and different forms of media and how they began. Getting further into the article, I realize that the author also goes into depth on advertising, and spends a great deal of his time writing on how to be an efficient advertiser.

8) The actual amount of time I spent reading this article was about 25 minutes.

9) My inquiry questions can relate to the advertisement industry and how I can take the information that I just learned and apply it to the real world of business to better the product, or whatever it was I would be advertising.

10) I believe that from reading this article I now look and comprehend images in a different way. Instead of just seeing it and not even taking in what it could be portraying to me, I now look at it and try and find the linguistic message that it could possibly have.

11) I will greatly benefit from being able to integrate this new knowledge about imagery and advertisement into my life and can combine what I just learned to what I ha already known (which was not too much before I read the article).

12) After reading the article, I feel that I did reach my learning objective, and I most certainly took more out of the article that I had initially thought. In the end, my reading performance was positive.